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Executive
Summary
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Excellent organizer, and translator of
complex and often conflicting business and
marketing requirements, into practical,
workable, software specifications for
managers, developers, and testers. Highly
skilled in technical presentations of user
flows and storyboards, and concept-level
wireframe prototypes. Top-notch, versatile
consultant with extensive experience in
documenting the full life-cycle of
software development, with a knack for
organizing and simplifying complex
technical information. Flexible
utility-player, that can perform different
roles, as desired by the client,
throughout the project life-cycle, from
project management, to interface design,
and business process development, without
missing a beat.
Sample Project Deliverables:
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User Interface Design
Specifications - Creation of
prototypes for user testing and research. |
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Windows
Help Files - Created Windows
help system for VideoThang™ and Z-Clip™ and
maintained those systems through multiple
versions. Help files were linked to the
application through context sensitive IDs. |
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Test
Plan Development and Testing -
Responsible for creating a detailed test
specification (145 pages) for VideoThang™
and Z-Clip™. Helped implement a hardware
test environment for Windows 2000, Windows
XP, and Windows Vista testing of the
applications. |
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Business
Requirements Document - For the
Panasonic consumers electronics ecommerce
web site, captured the business requirements
for a major redesign of their online store
including architectural requirements and
shopping enhancements. For Radware, an
applications hardware vendor, created the
discovery documentation to define a major
web-site relaunch project. |
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Pharmaceutical
Consumer
Relationship Marketing Program Bible
- Worked on two major releases of a consumer
relationship marketing program for a two
billion dollar drug brand, that detailed all
the business requirements and technical
implementation details for database design,
data flows, web sites, call centers, and
on-demand print fulfillment of a variety of
program benefits. |
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Marketing
Web Site Standard - Created a
corporate standard for Novartis, that
described guidelines for the design,
presentation, and organization of
information for disease and condition web
sites for consumers and healthcare
professionals. |
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Software Tools: Dreamweaver,
Flash, Fireworks, Microsoft Word expert,
Onimgraffle (a Visio-like product), and
Adobe Acrobat.
Business Application Experience:
Network management, e-commerce, electronic
newsletters, Help Desk support,
multiple-platform client/server systems,
PeopleSoft, laboratory data management,
messaging and queuing software, and
securities trading.
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| Experience |
1988 -
Present
Technical Documentation Inc.
Consultant |
2010 to Present
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Novo Nordisk for Todd Street Productions – Based on research and findings from a previous project phase, developed a calendar tool prototype to implement and manage home office to sales force communications. Created the interface to manage a shared community calendar to manage communication events for multiple teams. Created a functional specification and estimates to design, code and implement the tool. Presented the tool prototype to the client team. |
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Vitals – Developed functional specification from scratch to support campaign management for patient referrals for physicians and hospitals advertising on the Vitals family of properties (Vitals.com, UCompareHealthcare.com, and syndication partner web sites). Reviewed existing system to help capture a minimum functional set of requirements, then interviewed the sales and support/implementation teams to define a system and strategy to meet their future business needs. Created mockups and prototypes to present to internal teams. Developed a new community strategy to support the integration with open source software for doctor ratings. |
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Interbrand/Brandwizard – Helped develop software related to digital asset brand management. Worked on a variations of their software packages from one-off custom code items for individual clients, to toolkit-version items that were used for all clients. Gathered information on client requirements (TD Bank, Department of Commerce, AT&T) to craft enhancements to existing installations. Created working prototypes to demonstrate decision-tree software implementations (SAP), and created supporting detailed state machines, interaction diagrams, logic diagrams, and user experience wireframes to support the new features for developers. |
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Gurdian Life Insurance - Helped to revise enrollment forms for better usability and streamlining of data entry for forms processing. |
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Merck with EMC Consulting - Worked on Global Digital Strategy project for Merck. Part of the team helping to define the digital strategy across global web sites in the branded and unbranded Merck properties. Worked on development of specification for an internal SharePoint site for the NYC Economic Development Corporation. |
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Saatchi Wellness - Worked on major launch of over the counter Allegra, both the standard web site and the mobile web site. Created working prototype of interactive product chooser for Allegra. Worked on navigation strategies for Dulera. |
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CDMI - Worked on site strategies for LYRICA brand. Created interactive prototypes of three strategies for user testing. Worked on branded web sites. Created prototype interface for an Asthma Tracker application for Xolair. |
| 7/2007 - 12/2009 |
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VFinity – Developed detailed user and administrator help documentation for a multimedia content management system. This web-based product is used to manage large digital assets for companies. |
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WPP Grey Healthcare – Developed web standards for site registration for patients, caregivers, and healthcare professionals for pharmaceutical web sites for Janssen. Developed strategies for managing opt-ins to follow strict privacy policy guidelines. |
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Cheil/Samsung – Worked on user experience for mobile phone related web sites and contests. Defined complete web interface for mobile web game interaction and registration. |
| 4/2006 to 6/2007 |
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Panasonic Consumer Electronics – Performed client interviews to create the objective "what is to be done" list of items as a Business Requirements document, for a complex relaunch of the Panasonic online store. |
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ADP – Defined the user interface for a Content Management System to manage documents and collateral to support a national Sales force. |
| 7/2002 – 4/2006 |
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Novartis Pharmaceuticals – Consulting Business Analyst and Technical Writer working for eBusiness Professional Services, crafting marketing web site standards, and working on a number of large scale consumer relationship marketing projects. |
| 7/1997 – 5/2002 |
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Infineum – Developed user documentation to support a world-wide help desk implementation. Created intranet sites for help desk users, and for the Help Desk team members using FrontPage and Fireworks. |
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Office.com – Responsible for usability analysis, for a high-traffic business-to-business web site. Developed detailed software design specifications for programmers and testers. |
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Time Life/Warner Bros. – Created system documentation and disaster recovery procedures for the commercial online picture database, and intranet database. |
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Merck – Responsible for system documentation to support a world-wide implementation of PeopleSoft HR. Documented installation and configuration of all components and upgrades. |
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Bear Stearns – Created user documentation to support a real-time, proprietary trading desk software application. |
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Lucent – Developed programmer documentation to support distributed computing development environment. |
| 2/1988 – 7/1997 |
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Johnson & Johnson, Ortho Diagnostics Company – Created user and system documentation to support blood diagnostic equipment. |
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UserEdge – Created Windows Help-based client newsletters for two divisions in Allied Signal. |
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Ascom Timeplex – Developed user documentation to support commercial network management equipment hardware and software. Designed user interfaces for new software features. |
| 1983 to 1988 |
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Johnson & Johnson, Electrical Project Engineer –Responsible for designing, installing, and
maintaining high-speed manufacturing
controls systems in 3 U.S. plants and
Puerto-Rico. |
| Education |
1983 DeVry
Institute of Technology, Atlanta, Georgia
BSEET
Cumulative GPA: 3.88/4.00. Member of Tau
Alpha Pi National Honor Society
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| References |
Available upon
request. |
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